What an interesting article!! Found this morning reading the SMH on the 100 km commute; the article is great but the link to the TED presentation gives it a clarity a busy person needs. I personally recommend both.
http://www.smh.com.au/technology/technology-news/distorted-world-view-how-computers-are-doing-our-thinking-for-us-20130413-2hs9x.html
Filter bubbles...TED
http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles.html
Why is this so important? Because we need to know what we didn't catch in our search, we need to know what other people think, we need to share opinions without fear of retribution, we need real 'freedom' or at least the opportunity to click the no algorithms button!!
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